Even Revel’s Facebook page bears their slogan that is new Wanted
Oahu is the first good news since Atlantic City’s newest casino exposed: finally, a marketing campaign appears to be working, and July’s numbers reflect the improvements everywhere within Revel Casino-Hotel.
New Campaign Working
Using its seemingly obvious ‚Gamblers Wanted‘ campaign including a sign that is massive right on the front associated with casino Revel has apparently caused it to be clear that their former no-smoking, chi-chi attitude is out with the Atlantic Ocean tides, and a more approachable ‚come on in and spend your money‘ tactic is working for them.
Revel’s revenues for July were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from this past year.
‚I think the July outcomes clearly mirror the impact of the ‚Gamblers Wanted‘ campaign,‘ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos is going to be wanting more gamblers; the figures for most of the gambling that is beleaguered’s casinos continued to freefall, with a nearly 4 percent fall when compared with 2012, according to numbers released by the state’s Division of Gaming Enforcement. Truly the only other gambling enterprises that showed gains besides Revel had been Borgata, up 19 percent, and Resorts Casino Hotel, with a 6 per cent jump in comparison to last year.
Assisting the July figures, evidently, was the July Fourth holiday tourist influx. Officials say there was an almost 7 percent increase in Atlantic City Expressway toll plaza traffic that is the major throughway to drive to Atlantic City. Similarly, they say 7 % more visitors stopped at the given information facilities that surround the Atlantic City Convention and Visitors Authority.
And despite the call for those willing to wager, it seems that at final Atlantic City’s efforts to mimic just what has struggled to obtain years in vegas namely, non-gaming draws like headliners, retail and fancy restaurants can be working; a sold-out performance by pop songstress Beyonce and the Atlantic City Food & Wine Festival both served as good draws for more tourist activity.
‚There ’s no question that special events in Atlantic City are a major draw for tourists,‘ stated Jeffrey Vasser, president regarding the Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have actually pulled 212,950 attendees to AC, while placing 40,772 room evenings and $64 million in meeting spending that is ancillary the coffers of hotels, gambling enterprises and retail.
Of course, while one month that is good good, for a property like Revel which has been plagued with bad figures since it opened just 15 months ago, an ongoing winning streak is going to be required to convince investors that the worst is over. To that end, Hartmann says there will be more of the incredibly creative promotions unleashed after Labor Day.
‚We’re reasonably confident that we could keep the market share figures,‘ Hartmann said, hedging his bets.
The casino went into major rebranding mode following a Chapter 11 bankruptcy filing this Spring, from which it emerged with brand new ownership and a new interim that is( CEO in Hartmann. He claims the strategy that is basic to re-position the casino from ‚luxury‘ to more of an ‚everyman‘ variety of property.
‚we have been deeply grateful that many Atlantic City gamblers are giving us a chance that is second‘ Hartmann stated.
Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup
Two patrons because of the same name each took home $1 million following an Ohio casino error
Whenever Horseshoe Casino in Cincinnati held a $1 million drawing for customers for a night, the house was packed saturday. The drawing was televised and plenty of local news were on hand to get a glimpse of the champion. The announcer drew the winning title and said:
‚Our next millionaire from Cincinnati is Kevin Lewis that is:!‘
You Profit! No, Wait, YOU Win!
It absolutely was the moment of the life time for Kevin Lewis, who had been in attendance that night. He was there with his fiancée, and the two began to commemorate, collecting the giant check and accepting the adulations of the crowd that is adoring.
And that’s about when the casino knew that they had a major problem on their fingers.
Kevin Lewis, as it turns out, isn’t exactly a name that is rare. And while one Kevin Lewis ended up being within the audience at the casino, another one was watching on tv, waiting to see if he’d win the drawing. And it was the Kevin Lewis at home who was the real winner not the one at the casino as it turned out.
When the presenters realized they conferred with casino officials in order to make a decision on what to do that they were awarding the prize to the wrong man. There were undoubtedly plenty of possibilities to them: only the rightful winner ‚deserved‘ the money, and lots of such mistakes are resolved by giving the unfortunate and incorrect ‚winner‘ a token prize or nothing at all.
But the Horseshoe chose to take another approach. Rather than result in the males worry about which you might ultimately get the prize, they just awarded two million dollar awards rather: one to each Kevin Lewis who had taken part in the contest.
‚This was our blunder,‘ said casino general manager Kevin Kline in a declaration. ‚So in keeping with our dedication to perform some thing that is right our visitors, Horseshoe awarded a $1 million prize every single regarding the males.‘
The ‚correct‘ Kevin Lewis hasn’t had much remark on the specific situation, and his prize cash was never actually in question. However the Lewis who showed up at the casino that night is grateful that luck https://myfreepokies.com/more-chilli-slot-review/ had been on his part.
‚When I heard my title we said, ‚God finally gave me a win that is big“ Lewis told regional television station WCPO. He later attributed their win to simply ‚being in the right place at the right time.‘
Six Degrees of Separation
Incredibly, the two champions have lot in common. Not only do they share a name and play at the casino that is same but they both live in the city of Cincinnati, are both within their 50s, and are both engaged to be married making the mix-up even more bizarre.
Certainly one of the chief reasons for a casino being therefore generous in a situation such as this one is certainly to generate some good PR, and the Horseshoe could be the big winner on that account. The Horseshoe’s page has been flooded with messages praising their decision, with most customers seeing it as a classy move by a business that was under no obligation to give out the additional money on social media sites like Facebook.
Caesars Entertainment Misses A put in Macau
There will not be any Caesars Entertainment casinos in Macau
In what may have seemed like an odd move for the huge casino conglomerate that is one of the few without existence in Macau the most lucrative gaming destination in the world Caesars Entertainment Inc. sold down its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip the other day. a developer that is asian paid $438 million for the property, and it should officially change hands by the end of the season.
The big questions is, why?
No License to Deal
it may revolve around Caesars‘ cap ability to secure a gaming license; or shortage thereof.
The casino giant purchased the course area back 2007, for $578 million, then called the Macau Golf course, expecting to turn it into another casino-hotel complex like competitors Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Global have all done so successfully in the decade that is past. However, it had been perhaps not to be, and in retrospect, Caesars CEO Gary Loveman says it was a huge blunder, plus one they are nevertheless having to pay for. Caesars ended up being even offered a Wynn Resorts sub-concession back 2006, but nixed the chance; a move which was obviously a bad one looking back, Loveman admits.
The problem is based on the truth that the Macau federal government has cut off issuing any additional video gaming licenses beyond the prevailing six concessions and sub-concessions, so Caesars kind of shot on their own in the base by not using the Wynn deal once they could. Never having themselves presented a credit card applicatoin right back in 2001 following the lifting of a 40-year monopoly in Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment at that time has no second chance to enter the most profitable gambling region on the planet now; an unfortunate reality for the company that holds the highest long-term debt load of any casino conglomerate on the market: an impressive $23.7 billion.
Macau has held the #1 gambling revenue-producer spot for quite some time now; the Chinese Special Administrative District took in $38 billion in 2012, beating Las Vegas six times over. And simply because the start of 2013, Macau has shown a rise of 16 percent over last year.
Caesars is busy doing some major business that is internal: it’s spinning off its Las Vegas Planet Hollywood casino, its interactive gaming business (the business’s WSOP-branded online poker is next in line to launch in Nevada) and a planned Baltimore casino as a separate company that will likely be majority-owned by the parent.
Clearly, buying and attempting to sell property for a profit is also not just one of Caesars‘ decision-making skills that are best either; the company took a $101 million write-down on the land, which they had known as Caesars Golf, once they use it the market a year ago, and even that leaves them $40 million in debt, by our calculations, following the sale. Caesars says they expect to the anticipated $420 million in profits from the sale to cover their debt down.